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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

The literature review will be based on the research into alignment of business and IT strategies. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Alignment: Using the Balanced Scorecard to Create Corporate Synergies book download. Alignment: Using the Balanced Scorecard to Create Corporate Synergies Robert S. He is also a best selling author, having published his most recent book, 'Alignment: Using the Balanced Scorecard to Create Corporate Synergies', in 2006. Synergy means that the whole is greater than the sum of the individual .. Open Business Models: How to Thrive in the New Innovation Landscape Henry Chesbrough. Alignment: Using the Balanced Scorecard to Create Corporate Synergies The authors initiate with a splendid fable: General Alignment: Using the Balanced Scorecard. The balanced scorecard has four interrelated perspectives Kaplan and Norton (1996) which are used in a cause and effect relationship to align strategy. Bestselling business authors Robert Kaplan and David Norton of The Balanced Scorecard fame have published a sequel to their bestseller, Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Kaplan and Norton (2001a) discuss alignment in terms of synergies created between business units and the corporate headquarters. Alignment: A book review by Bob Morris: Using the Balanced Scorecard to Create Corporate Synergies Robert S.